One in ten leads will buy. Know which one before you call.
LeadFilter ranks every inbound lead 0–100 the moment it comes in. Your sales team only spends time on leads that actually convert — the rest get filtered automatically.
Everything you need to know before getting started.
Lead scoring is the process of ranking incoming leads based on how likely they are to actually become paying customers, instead of treating every lead the same. Businesses typically score leads based on details like contact information quality, stated intent, budget, and engagement. LeadFilter automates this using AI trained specifically for lead-gen heavy industries like real estate and insurance, and gives you a clear reason behind every score instead of just a number.
A junk lead is any enquiry that can never become a customer — a bot submission, a fake number, an accidental tap, or someone with no real intent or budget. In most Meta ad campaigns, 40-70% of leads are junk. They cost you twice: once in ad spend, and again in the hours your team wastes calling them. LeadFilter identifies junk leads automatically the moment they arrive.
LeadFilter is a tool that checks every lead coming in from your Meta (Facebook and Instagram) ad campaigns and tells you which ones are genuine, interested people and which ones are fake or junk, before your sales team wastes time calling them. If you run ads for real estate, insurance, or any business where you get a flood of form-fill leads and don't know which ones are worth calling, LeadFilter sorts that out automatically.
It works in two steps. Step 1: automatic junk detection. LeadFilter checks the phone number is a real, valid number and not something like 1111111111, checks if the email is a real inbox and not a disposable or fake email service, looks for duplicate leads, and flags bursts of leads submitted in a very short time from what looks like bot activity. Step 2: one-click verification. For leads that pass through, you get a one-click button next to each lead to instantly search that person's name and number on Google and LinkedIn, so you or your team can visually confirm it's a real person before picking up the phone.
After junk detection, every remaining lead is scored by AI based on the details they filled in and their intent. But it doesn't just give you a number. For every lead, LeadFilter also tells you why it was scored that way in plain language. For example, a lead might be scored Hot because they used a work email, mentioned a budget, and asked about a specific 3 BHK ready-to-move property. Another lead might be scored Cold because their message was just "hi", there's no phone verification, and the email looks generic. That reasoning tells your sales team exactly who to call first and what to say when they call.
Low-score and junk leads are not deleted instantly and there is no automated follow-up sent to them, LeadFilter does not have that feature. They are simply moved out of your main pipeline into a separate deleted or archived leads section inside your dashboard. This keeps your active calling list clean with only real leads, while the low-score ones stay there if you ever want to go back and double-check them manually.
Most tools do only one of two things: either they score leads, or they filter out junk. LeadFilter does both together, and then closes the loop by feeding that result back to Meta through the Conversions API. So it's not just cleaning your current leads, it's actively teaching Meta's ad algorithm what a good lead looks like for your business, so your future campaigns start bringing in better quality leads too.
Yes, here's how it works: the moment a lead is scored inside LeadFilter, the system automatically sends a signal back to Meta's servers using something called the Conversions API (CAPI). This signal tells Meta what kind of lead it was, for example a qualified lead, someone just browsing, or a fake or junk lead. Meta's ad system uses that information to understand who is actually converting for you, and adjusts who it shows your ads to going forward. This happens automatically for every scored lead, you don't have to do anything manually.
When Meta doesn't know which of your leads were genuine, it keeps showing your ads broadly, which wastes budget on people who were never going to convert. LeadFilter fixes this by sending real, accurate conversion signals back to Meta through CAPI after every lead is scored. Over time, Meta's algorithm learns which kind of person to target based on that feedback, which means fewer junk leads for the same ad spend and a lower cost per genuine lead. On top of that, since fake and junk leads are filtered out automatically, your sales team stops wasting paid work hours calling numbers that were never going to answer.
Yes, LeadFilter comes with a 7-day free trial and you don't need to enter card details to start. You get full access from day one, so you can run your actual leads through the junk detection and scoring system and see real results before you decide to pay for anything.
Yes. There's no long-term contract or lock-in. You can cancel directly from your dashboard whenever you want, billing stops right away, and there's no cancellation fee or need to email or call anyone to do it.
Fake leads from Meta ads usually come from bots, competitors, people testing forms, or users who submit fake numbers just to see an offer or download something. Manually checking every lead by calling or searching them one by one takes hours and still lets fake ones slip through. LeadFilter fixes this by automatically running every incoming lead through phone and email validation, duplicate and bot-burst detection, and AI scoring the moment it comes in, so your sales team only ever sees the leads worth calling.
Fake leads come from bots auto-filling forms, accidental taps (Meta's forms are pre-filled, so submitting takes one tap), and overly broad targeting. Whatever you sell — property, solar, courses, insurance — the pattern is the same. LeadFilter catches them by checking submission behaviour, verifying contact details, and scoring every lead before it reaches your team.
Three things work: add qualifying questions so submitting takes real intent, verify every lead's contact details before your team calls, and send quality feedback to Meta so its algorithm stops finding more junk. Doing this manually is a full-time job — LeadFilter does all three automatically for every lead, in every campaign.
Two reasons. Many were never real prospects — they tapped submit while scrolling and moved on. And genuine ones go cold fast: your chances of connecting drop sharply within minutes of the form-fill. LeadFilter scores leads the moment they arrive and pushes hot ones straight to your CRM, so your team reaches real prospects while they're still interested.
Manual qualification means calling every lead — including the majority that were never going to buy. LeadFilter automates the step: every lead answers a short smart questionnaire, gets scored by AI on intent, budget and fit, and lands in your CRM already marked hot, warm, or junk. Your team only dials the ones worth dialling.
By default, leads sit inside Meta's Leads Center, where you download them as a CSV — often hours or days later, by which time they've gone cold. The better setup: route leads out of Meta instantly, score them, and deliver them to your CRM in real time. That's exactly what LeadFilter does — no CSV downloads, no cold leads.
Stop calling leads that don't convert.
See LeadFilter score your actual leads in a 15-minute demo. Setup in under an hour.